For winery owners

Is your website quietly turning away tasting guests?

BrixSiteScore checks your winery's website against 13 things that affect bookings, wine club signups and how you show up in search. You get a plain-English report with a score out of 100.

Get your free website report See a sample report

Small website gaps, real lost business

Lost tasting bookings

If reservations are hard to find, slow to load on a phone, or lead to a broken page, visitors may give up before they book.

Missed wine club signups

Your club is a key source of repeat revenue. If it's buried or hard to reach on mobile, fewer people join.

Weaker search visibility

Missing page titles, descriptions and business data make it harder for Google to show your winery clearly.

How the score works

13 checks, 100 points. Each one is something a guest or search engine notices.

Points are awarded when the check passes.
Check	Points
Secure connection (HTTPS)	15
Site loads without errors	10
Loads quickly	10
Mobile-friendly layout	10
Google business data (structured data)	10
Online tasting booking	10
Page title	5
Search description	5
Social sharing preview	5
Wine club link	5
Online shop link	5
Google Maps / reviews link	5
Tap-to-call phone link	5
Total	100

Example winery (fictional) — results modeled on our real scan of 57 Lodi winery websites

Only 3 of 57 Lodi winery homepages have all four basics Google and phone visitors look for

3 of 4 Lodi wineries are missing the business details Google uses to show their hours, address and winery info (43 of 57).
More than half have no tap-to-call phone link on the homepage (31 of 57).
More than half have no Google Maps or reviews link (31 of 57).
15 of 57 have none of those three.

FICTIONAL SAMPLE WINERY — Vine & Barrel Cellars is not a real winery. It's made up to show what a typical Lodi winery report looks like.

Vine & Barrel Cellars Fictional

66of 100

66 is the real average score across the 57 Lodi winery homepages we scanned. Our score gives the most weight to what brings in tasting visits and sales, and the same rules apply to every winery. 31 of the 57 scored under 70.

Where most fall short

43 of 57 are missing the business details Google uses to show hours, address and winery info
31 of 57 have no tap-to-call phone link
31 of 57 have no Google Maps or reviews link
25 of 57 have no search description, so Google picks the text under their name
13 of 57 show a blank preview when shared on Facebook or by text

Your free report shows which of these apply to your site and what they may be costing you. Fixing them is part of our paid service.

Counts are from our homepage scan of 57 Lodi winery websites. Numbers updated monthly. Last scan: October 28–31, 2026.

What you get

A free report

Your score out of 100, the problems we found, and what each one may be costing you in tasting bookings, wine club signups and search visibility, explained in plain English.

Your whole site checked

We look beyond the homepage, including phone speed on key pages.

Help with the fixes

When you're ready, fixing is a paid service, offered two ways. On most platforms we can make the changes directly with your permission. Where a web designer manages your site, we work alongside them. Either way, a follow-up scan shows the improvement.

Questions

Is the report really free?

Yes. There's no cost and no obligation. The report shows your score, the problems found and what they cost you; step-by-step fix instructions are part of our paid fix service.

Can I keep the report?

Yes, the report is yours to keep. When you're ready to fix things, we can work directly with your current web manager, or handle the changes for you.

Do you need access to my website?

No. We only look at what any visitor or search engine can see.

Who is behind BrixSiteScore?

Chris Ellis, based in Lodi, California.

We started in Lodi, but BrixSiteScore scores any winery website in the United States, from Napa, Sonoma, Paso Robles and the Central Coast to Oregon, Washington and beyond. Ask for your free report wherever your vineyard grows.

How long does it take?

Send the form below and Chris will follow up with you directly.

Get your free website report

Prefer to talk first? My call and email buttons are at the very bottom of this page.

Want to see what these gaps could be costing you? Ask for a free lost-revenue estimate with your report.

Example only, fictional winery

Vine & Barrel Cellars (fictional winery, California)

Our assumption: 10 would-be visitors a month give up because they can't book, find directions or tap to call.

Published California averages: $86 spent per tasting room visitor, 5.4% of visitors join the wine club, $1,093 a year per club member (Community Benchmark, 2025).

Tasting room sales: 10 visitors × $86 = $860 a month ($10,320 a year)
Wine club: 120 lost visitors a year × 5.4% ≈ 6.5 members × $1,093 = about $7,100 a year
Possible total: about $17,400 a year (roughly $1,450 a month)

Club members often stay for years, so the long-term cost can be higher: the average member is worth about $2,635 over their membership (SVB/First Citizens DTC Report, 2025).

This is an example, not a promise. Your free report uses your own visitor numbers and shows a range, with every assumption listed.

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